PRIVACY POLICY
Last updated on: February 17, 2024
In the following, the name of the owner "Julien Widmer" of the sole proprietorship "Widmer Webseiten" is abbreviated as "Widmer Webseiten" as a company.
Transparent handling of personal data is very important to Widmer Webseiten. This privacy policy provides information about which personal data Widmer Webseiten collects, for what purpose, and to whom we pass it on. Widmer Webseiten reviews and updates this privacy policy regularly to ensure maximum transparency.
_ 1. Which services Widmer Webseiten uses
Google Ads
Google Ads Conversion Tracking
Meta Ads
Google Analytics
Google Customer Reviews
Google My Business
Google reCaptcha
_ 2. Contact Information
If you have any questions or concerns regarding the protection of your data, you can reach Widmer Webseiten at any time by email at kontakt@widmerwebsites.ch. Responsible for data processing through this website is:
Julien Widmer
Widmer Webseiten
Postgasse 33
2542 Pieterlen
Switzerland
Data Protection Officer:
Julien Widmer
julien.widmer@widmerwebsites.ch
+41 79 831 86 62
_ 3. General Principles
3.1 What data Widmer Webseiten collects from you and from whom Widmer Webseiten receives this data
Widmer Webseiten primarily processes personal data that you provide to Widmer Webseiten or that Widmer Webseiten collects during the operation of its own website. Widmer Webseiten may also receive personal data about you from third parties. These may include the following categories:
Personal master data (name, address, date of birth, etc.);
Contact information (mobile number, email address, etc.);
Financial data (e.g., account details);
Online identifiers (e.g., cookie ID, IP addresses);
Location and traffic data;
Sound and image recordings;
particularly sensitive data (e.g., biometric data or information about your health).
3.2 Under what conditions does Widmer Webseiten process your data?
Widmer Webseiten processes your data in good faith and for the purposes stated in this privacy policy. Widmer Webseiten pays attention to transparent and proportionate processing.
If, in exceptional cases, Widmer Webseiten is not able to comply with these principles, the data processing may still be lawful because there is a justification. A justification can be in particular:
Your consent;
the performance of a contract or pre-contractual measures;
The interests of Widmer Webseiten, provided they do not outweigh your interests.
3.3 How can you withdraw your consent?
If you have given Widmer Webseiten consent to process your personal data for specific purposes, Widmer Webseiten will process your data within the scope of this consent unless Widmer Webseiten has another justification.
You can withdraw your consent at any time by sending an email to the address mentioned in the imprint. Data processing that has already taken place remains unaffected by this.
3.4 In which cases can Widmer Webseiten pass on your data to third parties?
a. Principle
It may happen that Widmer Webseiten uses the services of third parties or affiliated companies and must commission them with the processing of your data (so-called order processors). Categories of recipients are in particular:
Accounting, fiduciary and auditing companies;
Consulting companies (legal, tax, etc.);
IT service providers (web hosting, support, cloud services, website design, etc.);
Providers of payment services;
Providers of tracking, conversion and advertising services.
Widmer Webseiten ensures that these third parties and their own affiliated companies comply with the requirements of data protection and treat your personal data confidentially.
Widmer Webseiten may also be obliged to pass on your personal data to government authorities.
b. Visiting Widmer Webseiten on social media channels
Widmer Webseiten may have embedded links to its own social media channels on its own website. This is visible to you in every case (usually by corresponding symbols). If you click on the icons, you will be redirected to the social media channels of Widmer Webseiten.
In this case, the social media providers learn that you are accessing their platform from the website of Widmer Webseiten. The social media providers can use the data collected in this way for their own purposes. Widmer Webseiten points out that Widmer Webseiten has no knowledge of the content of the transmitted data or its use by the operators.
c. Transfer abroad
Under certain circumstances, your personal data may be transmitted to companies abroad as part of order processing. These companies are committed to data protection to the same extent as Widmer Webseiten. The transmission can take place worldwide.
If the level of data protection does not correspond to that in Switzerland, Widmer Webseiten carries out a risk assessment in advance and contractually ensures that the same level of protection as in Switzerland is guaranteed (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If the risk assessment of Widmer Webseiten is negative, Widmer Webseiten takes additional technical measures to protect your data. You can access the standard contractual clauses of the EU Commission at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_en
3.5 How long does Widmer Webseiten keep your data?
Widmer Webseiten stores personal data only as long as is necessary to fulfill the individual purposes for which the data was collected.
Data that Widmer Webseiten stores when you visit the website of Widmer Webseiten is kept for twelve months. An exception is analysis and tracking data, which can be kept longer.
Contract data is stored longer by Widmer Webseiten because Widmer Webseiten is obliged to do so by legal regulations. In particular, Widmer Webseiten must keep business communications, concluded contracts and accounting documents for up to 10 years. As far as Widmer Webseiten no longer needs this data from you to provide the services, the data will be blocked and only used for accounting and tax purposes.
3.6 How does Widmer Webseiten protect your data?
Widmer Webseiten will keep your data safe and take all reasonable measures to protect your data from loss, access, misuse or alteration.
The contractual partners of Widmer Webseiten and employees who have access to your data are obliged to comply with the data protection regulations. In some cases, it is necessary for Widmer Webseiten to forward your inquiries to companies affiliated with Widmer Webseiten. In these cases, too, your data will be treated confidentially.
Within the website of Widmer Webseiten, Widmer Webseiten uses the SSL (Secure Socket Layer) process in conjunction with the highest level of encryption supported by your browser.
3.7 What rights do you have?
a. Right to information
You can request information about the data stored about you by Widmer Webseiten at any time. Widmer Webseiten asks you to send your request for information together with proof of identity to kontakt@widmerwebsites.ch.
You also have the right to receive your data in a common file format if Widmer Webseiten processes your data automatically and if:
you have given your consent to the processing of this data; or
you have disclosed the data in connection with the conclusion or fulfillment of a contract.
Widmer Webseiten can restrict or refuse the provision of information or the provision of data if this conflicts with the legal obligations of Widmer Webseiten, the own legitimate interests of Widmer Webseiten, public interests or the interests of a third party.
The processing of your request is subject to the statutory processing period of 30 days. However, Widmer Webseiten can extend this period due to a high volume of requests, for legal or technical reasons or because Widmer Webseiten needs more detailed information from you. You will be informed of the extension of the period in good time, at least in text form.
b. Deletion and correction
You have the possibility to request the deletion or correction of your data at any time. Widmer Webseiten can reject the request if Widmer Webseiten is obliged by law to keep the data longer or unchanged or if your request is opposed by a legal regulation.
Please note that the exercise of your rights may conflict with contractual agreements and have corresponding effects on contract processing (e.g. premature termination of the contract or cost consequences).
c. Legal process
If you are affected by the processing of personal data, you have the right to assert your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch
3.8 Changes to the Privacy Policy
Widmer Webseiten can change this Privacy Policy at any time. The changes will be published on the website of Widmer Webseiten, you will not be informed separately.
_ 4. Individual Data Processing Operations
4.1 Provision of the website and creation of log files
What information does Widmer Webseiten receive and how does Widmer Webseiten use it?
When you visit the website, certain data is automatically stored on the servers of Widmer Webseiten or on servers of services and products that Widmer Webseiten purchases and/or has installed, for purposes of system administration, for statistical or security purposes or for tracking. These are:
The name of your Internet Service Provider;
Your IP address (under certain circumstances);
the version of your browser software;
the operating system of the computer with which the URL is called
the date and time of access;
the website from which you visit the URL;
the search terms you used to find the URL.
Why is Widmer Webseiten allowed to process this data?
This data cannot be assigned to specific persons and there is no merging of this data with other data sources. The storage of the log files takes place to ensure the functionality of the website and to ensure the security of our information technology systems. This is the legitimate interest of Widmer Webseiten.
How can you prevent data collection?
The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after the end of the respective session. The storage of log files is mandatory for the operation of the website, therefore you have no possibility to object.
4.2 Google Ads
Widmer Webseiten uses the Google Ads service on its own website, an online advertising service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). Google Ads allows Widmer Webseiten to place ads in Google search results as well as in the Google advertising network.
4.3 Google Ads Conversion Tracking
Widmer Webseiten uses the online advertising program "Google Ads" and in this context conversion tracking on its own website. Google Ads Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
When you click on an ad placed by Google, a cookie for conversion tracking is set on your end device. These cookies have a limited validity, contain no personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.
The information obtained using the conversion cookie is used to create conversion statistics. This tells Widmer Webseiten the total number of users who clicked on one of its own ads and were redirected to a page provided with a conversion tracking tag. However, Widmer Webseiten does not receive any information that can be used to personally identify users.
You can prevent the storage of cookies by making the appropriate technical settings in your browser software. However, Widmer Webseiten points out that in this case you may not be able to use all the functions of this website in full. You will then not be included in the conversion tracking statistics.
In addition, you can deactivate personalized advertising for you in the Google advertising settings. You can find instructions for this at https://support.google.com/My-Ad-Center-Help/answer/12155764.
4.4 Meta Ads
The website of Widmer Webseiten uses Meta Ads, an online advertising service provided by Meta Platforms, Inc. 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). Meta Ads allows Widmer Webseiten to place targeted advertising to draw users' attention to our products or services.
When you visit the website of Widmer Webseiten, Meta Ads can set a cookie on your device that allows an analysis of your use of the website. In addition, Meta Ads can use this cookie to track your user behavior across different websites and devices and to display personalized advertising on this basis.
The data collected by the cookie is transmitted to Meta and stored there. This data can be linked by Meta with your Meta account (formerly Facebook account) and used for own advertising purposes.
To object generally to the use of cookies on your computer, you can set your internet browser so that no more cookies can be stored on your computer in the future or that already stored cookies are deleted. However, turning off cookies can lead to some functions of our website no longer functioning correctly.
You can find more information about how Meta Ads handles user data in Meta's privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use data for advertising purposes, you can make the appropriate settings in your Meta account.
4.5 Google Analytics
Widmer Webseiten uses Google Analytics on its own website, a web analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you.
The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, your IP address will however be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by a corresponding setting of your browser software; however, Widmer Webseiten points out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout.
4.6 Google Customer Reviews
Widmer Webseiten uses the Google Customer Reviews service on its own website, which is offered by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Customer Reviews allows customers of Widmer Webseiten to provide feedback on their purchase experience with Widmer Webseiten and helps Widmer Webseiten to improve its own service quality and customer experience.
After a purchase on the website of Widmer Webseiten, you may be invited to participate in a survey by Google Customer Reviews. If you choose to participate, you will receive a survey from Google in which you can rate your experiences with Widmer Webseiten. The information you provide will be processed and summarized by Google to give us an overall picture of customer satisfaction.
When you use Google Customer Reviews, data, including your IP address, the date and time of the survey and your ratings, are transmitted to Google and stored on Google servers. These servers can be located in the USA or other countries.
If you do not want to participate in Google Customer Reviews, you can simply ignore or decline the survey invitation.
You can find more information about data collection and Google's privacy practices regarding Google Customer Reviews in Google's privacy policy at https://www.google.de/intl/de/policies/privacy/ as well as in the information specifically on Google Customer Reviews.
4.7 Google My Business
On the website of Widmer Webseiten, Widmer Webseiten uses functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google My Business allows companies to manage their presence on Google, including Google Search and Google Maps, and to interact with customers.
By visiting the website of Widmer Webseiten or interacting with the Google My Business entry of Widmer Webseiten, such as leaving reviews or asking questions, data, especially your IP address and the content of your interactions, is transmitted to Google and stored on Google servers. These servers can be located in the USA or other countries.
Google uses this information to provide Google My Business services, to facilitate interaction between users and companies and to provide us with reports and analyses on the interactions and performance of our business entry.
4.8 Google reCaptcha
To protect against unsolicited requests via the internet form on the website of Widmer Webseiten, Widmer Webseiten uses the reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The query serves to distinguish whether the entry is made by a human or abusively by automated, mechanical processing. As part of the query, information such as your IP address or behavior when filling out the form can be transmitted to Google.
To this purpose, your entries are transmitted to Google and processed there. By using reCAPTCHA you agree that the recognition provided by you can be used in the digitization of old works. In the event that IP anonymization is activated on this website, your IP address will however be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA will not be merged with other Google data.
_ BrainBox Generators
BrainBox Generators is a service of BrainBox Solutions GmbH to identify all privacy-relevant services on a website and to help, among other things, with the creation of the privacy policy. No personal data is collected or processed.